“People don’t buy what you do…people buy WHY you do it” – Simon Sinek
The message of my article this month is perfectly aligned with an amazing concept from Simon Sinek, noted author and motivational speaker. There is a great video of by Mr. Sinek titled “How Great Leaders Inspire Action” on Ted Talks (www.ted.com) about great leaders who follow a philosophy of “People don’t buy what you do, they buy WHY you do it”. My article this month speaks about my discovery that this amazing principal is exactly the primary mission for my creation that is David’s Music House. I would like to tell you all WHY I created David’s Music House and tell you the VALUE of choosing to come here for your music education, above all other possible choices.
THE reason I created David’s Music House was my underlying passion to do everything possible, in a music educational environment, to prevent a student from losing that passion that first ignited within to make him or her want to learn to play an instrument. (People don’t buy what you do, they buy WHY you do it.) I decided that my music school had to provide any tool or at least the ability for educators to feel free to create and utilize any means to re-ignite that spark when they see a sudden lack of practice or enthusiasm in their student. Additionally, I remembered that every musician I have ever known, experienced a single moment or person who totally put them on a path of becoming a musician. Therefore, I created a “LIVE music venue setting for the school, where learning students could watch and listen to amazing professional performers dazzle them, right before their eyes, in a close, comfortable setting in a “living room, coffee house”. I can remember thinking… this is a win-win solution! I’ll create a music school that looks and feels like anyone’s living room and add the community feeling of a coffee house setting. This would provide performers with the intimate environment they like to perform in the most amazing music lesson waiting room ever created!
This most unique business idea, along with a perfect atmosphere in a prosperous, growing community is what makes David’s Music House perfect for growth. I have seen it occurring since I first opened the doors on 10/10/2010. I knew I had the perfect ingredients for business growth. The second part of seeing a long successful business is by providing the very best “customer experience” to insure loyalty in your customers so they keep coming back.
FINDING THE BEST TEACHERS: David’s Music House has some of the finest musicians/instructors you will ever find! I pride myself in hiring not only teachers with extensive music backgrounds, but also in finding those who can and will embrace the DMH mission. “I will not have a single teacher within David’s Music House who shows resistance to the purpose it was created for and each must not only verbally agree to the mission, but carry out it’s purpose every single day, even when they are not physically within the business. Those who will be here to see the heights we can all reach, will be those who ‘walk the walk’ of not just teaching… but making sure each and every student wants to come to David’s Music House more than almost anything else they are involved in”. This can only be done if the teachers are providing the excitement and passion from within themselves, and lead by example. That is how you mentor and change lives… by setting examples of INSPIRATION, not simply providing instructions to someone and then sending them home, expecting them to come back next week.
The plan, as I tell all the current teachers, is that David’s Music House is going to be larger than they can possibly imagine and following the path and methods I have laid before you, will not only make this happen faster, but it will insure your success, both monetarily and in completely fulfilling your passion for music when you see all your students succeed and become amazing musicians and performers.
So I say, to all who come to David’s Music House and to all the future students out there… when you come to David’s Music House, as long as it has that name, you will find it to be a refuge for you, to come and enjoy, discuss, plan, learn, listen, and perform…all for the LOVE AND POWER OF MUSIC! We are here to instruct you on how to play and instrument and to insure that the process keeps you loving the journey all along the way.
We encourage all of our parents and students to tell us if you think your student is becoming disinterested. We are not here only to teach. We are here to make sure you LOVE what you are learning and most importantly, WHY you are doing it.
“Thank you for finding and entrusting your musical journey to David’s Music House”? – David